Nike Town, which officially opened Saturday at the Triangle Square in Costa Mesa, is the latest attempt in blending retail with street culture. It’s part of an ongoing series of high-end locations opening in or near large urban areas around the U.S., where Nike is finding its footing in a new but growing trend of urban outdoor sports wear. The Swoosh logo, which can be found on everything from golf balls to soccer jerseys, is destined to be a symbol of streetwear. It has been compared to Apple’s branding, as the company seeks to create a niche in a saturated market that is rapidly becoming a global phenomenon.
The reason that Nike has chosen to open Nike Town in Costa Mesa, CA, is because it’s a good fit for its target demographic of young people who tend to be more environmentally conscious, and who are also looking for the kinds of places they can shop and drink without being surrounded by large signs and banners. According to sources familiar with the company’s demographics, the average age of Nike’s Costa Mesa outlets is only slightly over 20 years old, with the highest concentration of Nike outlets located in or near areas frequented by college students. Nike, a major global consulting company, relies on young people to “drive growth,” according to IDS Management Consulting, an ex-employer.
There are many ways in which the brand has chosen to tap into this consumer group. It has made its way into popular college student apparel like frilly sports jerseys. It also has its own line of sandals, for children, men, and women. Nike’s strategy is to make use of its association with college athletes like Tiger Woods and Michael Jordan into a media strategy that extends beyond their footwear and clothing. In the case of Nike Town, this translates into young people having a place to purchase casual clothing that resonates with the sports stars they admire and respect.
Retailers and Nike representatives both speak highly of the educational approach to marketing, particularly on college campuses. Students are a target market for retailers looking to get inside the school’s budget because they are considered one of the highest spenders in the overall school system. Students are more likely to shop at the outlets on campus if they have access to special promotions and price reductions during holidays.
Just as there is a need for Nike Town among college students, there is also a strong need in the retail sector for outlets that have an affinity for the younger generation. These workers are less likely than unionized and are more open to hiring inexperienced workers without a proven work ethic. With this in mind, businesses must also do their best to recruit from underrepresented groups within society. Companies will be able to create employment opportunities for underrepresented people and give them a fair chance at success. This will boost their morale and increase their overall economy. When you have just about any issues about wherever in addition to how to utilize Student Discount, you possibly can contact us in our web site. It will also help them to build relationships with communities that might otherwise be difficult to access.
The Nike Town project is part of a nationwide effort by various companies to improve the way their companies treat their workers. By investing in retail outlets that appeal to the younger generation, Nike is hoping to create more good-paying jobs in areas that need it the most. Many teenagers live in areas where poverty, high crime, and unemployment are all too common. These individuals, just like the people who live in gated communities across the country, need a place to live, work and play. Creating a hub of young people for these purposes can help solve some of America’s toughest issues.
Nike’s Nike Town project is just one example of the many changes Nike is making. They are also working to improve their manufacturing standards so that they can continue to produce high quality goods while reducing their dependence on sweatshops. The company is also determined to find new ways to attract and keep middle class citizens in America, which is particularly important given the country’s wealth. Many companies face the challenge of finding ways to attract independent workers who are well-paid. Nike hopes to solve this problem by investing in Nike Town and other outlet stores.
Independent, high-paying work is what many young people are looking for. Many of them prefer a solid job that offers a steady paycheck and provides a good lifestyle. High unemployment rates in major cities, coupled with the continuing problems with the global economy, have made it increasingly difficult for people to find gainful employment. Nike will offer jobs in Nike Town and other outlet stores, but it also plans to open more outlets in high-inner-city areas. By investing in these locations, they hope to provide a bit of hope to the people of Chicago’s south side, where life seems impossible.